Our Values

At Rumi, we represent causes that we believe in and programs that promote peace, prosperity and progress in Afghanistan. This policy guides not only our long-term strategy but also how we approach our clients’ best interests..

Rumi Engages

Rumi has a unique approach to messaging that ensures audience reach as well as connect. Our team members are equipped with unique skills to process, develop and package information to ensure effective reach across myriad linguistic and cultural barriers. Our expertise comes from our interest in and deep knowledge of Afghanistan’s people and culture.

Rumi Exudes Quality

Quality is in our DNA. Our unconditional emphasis on quality has led to our steady growth and emergence as Afghanistan’s premier Media and Communications firm. Our clients attest to it, as do our audiences.

Rumi Cares

Rumi seeks to create an unrivalled environment for exceptional people. We are a caring meritocracy with a strong social orientation. Our CSR interventions include Sarak-e-Awal, a program under which we provide education classes for street children.

Rumi Bridges Tradition & Modernity

We use state-of-the-art technology and techniques but draw from the rich cultural heritage of Afghanistan. Our campaigns have been applauded for a deep understanding and appreciation of tradition with techniques and innovations of the future.

Rumi Leads

We are the only media company with the capability to develop social media and digital content in Afghanistan. We believe an idea can’t change the world unless communicated well. We also believe that only by harnessing a proactive approach to communications can brands, businesses and programs gain credibility and success. Social is now, social is the future.

Rumi Personifies Progress

We combine deep passion and knowledge of Afghanistan’s most pressing issues with a thirst for results. Like you, we want to sustain positive change in Afghanistan.