RUMI IN THE COMMUNITY
At Rum, we believe we have a responsibility to help our community. We work with clients who share our core values, and we initiate and undertake uplifting pro-bono work. Our drive to make a positive difference helps us tackle social challenges, push against the status quo, and break down existing stereotypes.
Through our Sarak-e Awal program, we have been connecting community-based donors with children who are breadwinners for their families since 2011. We ensure that children are equipped with the necessary supplies to thrive in school and other areas of life. We also hold activities for children at Rumi's headquarters where they learn about civic responsibility, and we provide a dedicated space for them to read books, do homework, or just have fun. As Rumi has grown over the years, our Sarak-e Awal children have grown with us.
Through our #guardiansofhope social media campaign, we foster a sense of commitment to Afghanistan among young Afghans by featuring inspiring community leaders.
Through our #afghanssmile social media campaign, we feature everyday Afghans from diverse provinces who find a reason to smile despite challenges, inspiring hope and a desire for change among other Afghans.
We were the first to create and disseminate videos about the natural beauty of Afghanistan's different regions for both national and international viewers, combating negative depictions of the country and its people.
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