ABOUT US
RUMI Consultancy is a Kabul-based media and communications firm. Since launching in 2011, Rumi has grown to be the Afghan market leader in creativity and professionalism. We help clients achieve their business goals and reach their full potential by developing multimedia products, designing communications strategies, and conducting evidence-based research. Rumi pursues projects selectively and in line with our values, uplifting and enriching Afghan society. Like our namesake, the thirteenth-century Afghan poet Mawlana Jalaluddin Rumi, we're passionate about reaching our audience with substantive messages in beautiful forms.
WHAT WE VALUE
Rumi is values-driven. We work and live by our core values: to pursue excellence, to inspire, and to work towards a better world.
RUMI SINCE ITS INCEPTION
Rumi was originally created to combat misinformation and misrepresentations of Afghanistan, both internationally and at home. As Afghan professionals who are communicators and creatives at heart, we believe we need to be shaping the narrative. We tell stories that are nuanced, research-based, and grounded in local realities—stories to intrigue, inspire, and drive change. Our work has taken us to all 34 provinces, yielding rare glimpses into Afghanistan's diverse subcultures and ways of life. Our clients prize our deep cultural awareness, high standards, and consistent social ethic. Through our business and charitable endeavors, we set trends in the industry and work for Afghanistan's future.
WORK ENVIRONMENT
We promote an inclusive, motivating, and positive work environment. Our team members are young and highly creative, and Rumi strives to create a space that nurtures these qualities.
Diversity
We hire from diverse sections of society and prize gender inclusivity. Women serve in senior leadership positions in Rumi, from consultants to project managers, and we carefully represent Afghanistan's ethnic and gender diversity in our media—one of the many reasons our clients are proud to work with us.
EMPLOYMENT GROWTH
During our employees' time at Rumi, we invest in their growth personally—by fostering socially conscious citizens of the world—and professionally, through our mentorship, training, and career-building programs.
SECURITY
Given Afghanistan's unpredictability, Rumi takes serious measures to ensure its employees' safety. Our Kabul headquarters are well-equipped with modern security technology, 24-hour surveillance, and trained security personnel. We constantly monitor the local security situation and update our staff so they can plan their movements safely.
